040: Future Memories of Success with Carolyn Boyes

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1For all the fancy tools, gadgets, and gizmos that we use to try and make ourselves more productive, we often forget that the most amazing tool of all has been with us since birth – and that’s our mind. Carolyn Boyes is an expert in Neurolinguistic Programming (more commonly, and quite helpfully, know as NLP) and an author of 13 books on related topics, so I called her in to our Invincible Entrepreneur podcast to hear about how we can use our minds more effectively.

The history of NLP goes back to the 1970s,” Carolyn tells me, “and looks at the ways in which we can structure our nervous system and the verbal part of our mind to achieve success both consciously and unconsciously. If you want to create a different future for yourself, you need to be able to see it and experience it – almost as if you’re implanting a memory of it in your mind before it has happened, a ‘future memory’.”

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039: Giving Your Customers What They Want with Bob Dorf

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Bob-Dorf-photoTalking to relatively new entrepreneurs is a lot of fun – these men and women are full of ideas and enthusiasm, always willing to take risks and try out new things. But if you really want to know how to be a master entrepreneur, sometimes you need to take the path of talking to a man who has been there and done that more often than the rest of us have had breakfast. Bob Dorf is that man. He’s a number one best-selling author, a lecturer at Columbia Business School, and, most importantly, he’s been starting and running businesses for 42 years. If there’s anyone who can teach you how to succeed, it’s Bob.

I talked with Bob for over an hour on this podcast, and some of the things we discussed included:

  • The importance of really listening to your customers to find out what problems they need you to address – this is the only way to come up with a really unique product.
  • The importance of the business model canvas and the need to look beyond the product itself and into the nuts and bolts of how you’re going to operate as a business.
  • And what Bob thinks are the most vital things an entrepreneur should do every single day.
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038: Living The Ideal Day with Jairek Robbins

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Jairek Robbins - Invincible entrepreneurJairek Robbins has been through a lot. Nearly dying in a hut in Uganda. Chopping and stacking wood in the Canadian wilderness for three months. Stuffing boxes in a warehouse just to qualify for health insurance. But when we talk, he’s full of exuberance and excitement to tell me about his ‘ideal day vision’ and the release of his new book Live It!: Achieve Success by Living With Purpose.


Over the course of an hour, Jairek and I discuss:

  • The need to focus on the foundational elements of your life, because when you get the big things right, everything else falls into place.
  • The importance of examining thoughts of entitlement and flipping them round to encourage you to work even harder than before.
  • And the inspiration that Jairek’s near-death experience in Uganda provided.
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037: Measuring Your Klout, with Gina Carr and Terry Brock

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gina and terryWe’ve got a two-for-one special this week at Invincible Entrepreneur, with Gina Carr and Terry Brock, the co-authors of the book Klout Matters. Terry also used to be the Chief Enterprise Blogger for Skype, while Gina is the Dean of Social Buzz University, so they’re the perfect duo to talk to about creating influence through social media.
 
So what exactly is Klout, and why should we care? “Klout is a way to measure your effectiveness in social media, and the level of influence that you have on those platforms. It uses a lot of data points, mostly based around ways in which people show that they like what you’re doing – by talking about you, retweeting you, liking your content on Facebook, and so on.”
 

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036: The Mindset of Leaders, with Michael Anderson

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Jesse Arroyo/ArroyoPhotos.comPeople often assume that business is all about action, and that the difference between those who succeed and those who fail comes down to what the former do and the latter don’t. In actual fact, a large part of your success will come down to your mindset – are you thinking like a winner, are you thinking in ways that are going to translate into positive actions? On this week’s Invincible Entrepreneur, I talk to Michael Anderson about his book, The Experiment, his work in spiritual psychology, and his experience of changing his mindset for the better.

Michael and I discuss:
  • Michael’s ARC model – attention, response, and compassion – and how it can make you a  better leader.
  • How to change your habits for the better and how to actually stick to them by not beating yourself up every time you slip.
  • And the importance of thinking of your life in terms of small, beneficial experiments, rather than constantly trying to make wholesale changes.
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035: Stop Dreaming and Start Living with Sabrina Iovino

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Sabrina1One of the greatest things about becoming an entrepreneur and living the freedom lifestyle is the ability to go anywhere, anytime. Most of us dream about travelling and seeing the world, but it can seem like a faraway fantasy when you’re stuck in a day job. Sabrina Iovino is one person who wasn’t prepared to let it remain a fantasy – she left Germany, hit the road on a one way ticket, and has barely looked back since – she’s now a travel blogger and literally gets to make money while living her dream lifestyle.


“It all began when I visited Thailand and realized that although I was there for a holiday, a lot of other really fun people were living there long-term because of the lifestyle and how cheap it is. So I headed back to Germany, saved up for ten months, sold all of my things in eBay and elsewhere, and flew back. I had no idea how long I would be gone, but it turned out to be a year-and-a-half.”
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034: The Power of Social Media, with Jason Miles

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Jason MilesIt sometimes seems like every time you turn a corner you’re confronted with hordes of ‘social media experts’ and ‘social brand consultants’ who want you to part with your hard-earned cash in exchange for some insight into how to sell your business online. Well, this week you’re in luck, because we have a totally free podcast interview with Jason G Miles, who actually has the real credentials you want in an expert – through social media marketing he turned a business founded in his spare time into a six figure behemoth, and quit his day job to devote his full time to it.

Listen on to hear how you can do the same by:

  • Finding your community and letting them help you grow through social networks – niches are riches, as I always say!
  • Utilizing the different strengths of a diverse range of social media networks.
  • And successfully converting your social media followers to your more lucrative email list
“People need to realize the importance of visual searching these days,” Jason told me. “Pinterest is now the fourth largest referrer of web traffic – just behind Google searches, directly typing urls into the address bar, and Facebook. So one of the most important things you can do after building up a Facebook fan page is to audit your website and make sure you have visually compelling content on the pages you want people to see. Even if they’re just blogs, people will share that content on Pinterest, and each time they do it acts as a little advertisement for you.”

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033: Switching Off The Distractions with James Mielnik

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Jame MielnikKeeping yourself productive is one of the biggest challenges for the entrepreneur, especially if you’ve been used to working in a different environment previously. Being your own boss can easily end up being just like having an extremely lenient boss who lets you spend all day browsing cat videos on YouTube without getting dressed, until you get to the end of the month and realize you don’t get paid because you didn’t actually do anything.

 
Luckily, James Mielnik is here to help. James is the CEO of Get Altitude, a great organization originally founded by Eben Pagan to help entrepreneurs grow their businesses. James is also an expert in productivity strategies. “There’s something called Parkinson’s Law, which says that you’ll always take as long as you have on any task,” James told me, “so that’s why I block my time off into 60-90 minute chunks and really focus on one task. It gives me a bounded time limit for each thing and gets them done much quicker.”

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032: Navigating the Digital Rapids, with Aliza Sherman

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Aliza Sherman started her first digital company in 1992 and has been working in and around internet marketing ever since. That’s amazing, if you think about it – over two decades spent working in one of the world’s newest major industries makes her one of the top authorities out there when you’re looking for advice on your own online marketing efforts.


I asked Aliza what had changed in all the time that she’d been observing online trends: “You know, when you’re right in the middle of things it can be hard to see the changes without stepping back a little bit – you don’t realize how fast the current is until you climb onto the shore! But ultimately, even though things are changing quickly, the fundamental remain the same – community, connections, and conversation. We want to connect and find our community and the conversations that matter to us, and of course we want the convenience of getting what we want when we want it.”

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031: Taking Care of Tax, with Mark Kohler

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Mark-KohlerFor me, business is all about excitement – thinking up new ideas, products, and strategies; taking action and putting things into practice; and building the freedom lifestyle that I want to lead. I imagine it’s the same for most of you listening to Invincible Entrepreneur each week! But we all need to listen to a few words of warning occasionally about taking care of the more mundane stuff – and that’s why I have Mark Kohler on the call this week. Mark is an expert in wealth management strategies and in providing tax and legal advice for small businesses.

“It’s scary to see how quickly things can fall apart for people when they don’t put the effort into doing things by the book,” Mark says. “I see people who don’t take their tax issues seriously, and within a few years they’re filing for bankruptcy because of the trouble they’re in with the IRS. I see people who have nothing more than email agreements with their business partners – the number one source of lawsuits is from disgruntled business partners, and you have no protection if you don’t have a legal agreement.”

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