036: The Mindset of Leaders, with Michael Anderson

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Jesse Arroyo/ArroyoPhotos.comPeople often assume that business is all about action, and that the difference between those who succeed and those who fail comes down to what the former do and the latter don’t. In actual fact, a large part of your success will come down to your mindset – are you thinking like a winner, are you thinking in ways that are going to translate into positive actions? On this week’s Invincible Entrepreneur, I talk to Michael Anderson about his book, The Experiment, his work in spiritual psychology, and his experience of changing his mindset for the better.

Michael and I discuss:
  • Michael’s ARC model – attention, response, and compassion – and how it can make you a  better leader.
  • How to change your habits for the better and how to actually stick to them by not beating yourself up every time you slip.
  • And the importance of thinking of your life in terms of small, beneficial experiments, rather than constantly trying to make wholesale changes.
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035: Stop Dreaming and Start Living with Sabrina Iovino

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Sabrina1One of the greatest things about becoming an entrepreneur and living the freedom lifestyle is the ability to go anywhere, anytime. Most of us dream about travelling and seeing the world, but it can seem like a faraway fantasy when you’re stuck in a day job. Sabrina Iovino is one person who wasn’t prepared to let it remain a fantasy – she left Germany, hit the road on a one way ticket, and has barely looked back since – she’s now a travel blogger and literally gets to make money while living her dream lifestyle.


“It all began when I visited Thailand and realized that although I was there for a holiday, a lot of other really fun people were living there long-term because of the lifestyle and how cheap it is. So I headed back to Germany, saved up for ten months, sold all of my things in eBay and elsewhere, and flew back. I had no idea how long I would be gone, but it turned out to be a year-and-a-half.”
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034: The Power of Social Media, with Jason Miles

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Jason MilesIt sometimes seems like every time you turn a corner you’re confronted with hordes of ‘social media experts’ and ‘social brand consultants’ who want you to part with your hard-earned cash in exchange for some insight into how to sell your business online. Well, this week you’re in luck, because we have a totally free podcast interview with Jason G Miles, who actually has the real credentials you want in an expert – through social media marketing he turned a business founded in his spare time into a six figure behemoth, and quit his day job to devote his full time to it.

Listen on to hear how you can do the same by:

  • Finding your community and letting them help you grow through social networks – niches are riches, as I always say!
  • Utilizing the different strengths of a diverse range of social media networks.
  • And successfully converting your social media followers to your more lucrative email list
“People need to realize the importance of visual searching these days,” Jason told me. “Pinterest is now the fourth largest referrer of web traffic – just behind Google searches, directly typing urls into the address bar, and Facebook. So one of the most important things you can do after building up a Facebook fan page is to audit your website and make sure you have visually compelling content on the pages you want people to see. Even if they’re just blogs, people will share that content on Pinterest, and each time they do it acts as a little advertisement for you.”

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033: Switching Off The Distractions with James Mielnik

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Jame MielnikKeeping yourself productive is one of the biggest challenges for the entrepreneur, especially if you’ve been used to working in a different environment previously. Being your own boss can easily end up being just like having an extremely lenient boss who lets you spend all day browsing cat videos on YouTube without getting dressed, until you get to the end of the month and realize you don’t get paid because you didn’t actually do anything.

 
Luckily, James Mielnik is here to help. James is the CEO of Get Altitude, a great organization originally founded by Eben Pagan to help entrepreneurs grow their businesses. James is also an expert in productivity strategies. “There’s something called Parkinson’s Law, which says that you’ll always take as long as you have on any task,” James told me, “so that’s why I block my time off into 60-90 minute chunks and really focus on one task. It gives me a bounded time limit for each thing and gets them done much quicker.”

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032: Navigating the Digital Rapids, with Aliza Sherman

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Aliza Sherman started her first digital company in 1992 and has been working in and around internet marketing ever since. That’s amazing, if you think about it – over two decades spent working in one of the world’s newest major industries makes her one of the top authorities out there when you’re looking for advice on your own online marketing efforts.


I asked Aliza what had changed in all the time that she’d been observing online trends: “You know, when you’re right in the middle of things it can be hard to see the changes without stepping back a little bit – you don’t realize how fast the current is until you climb onto the shore! But ultimately, even though things are changing quickly, the fundamental remain the same – community, connections, and conversation. We want to connect and find our community and the conversations that matter to us, and of course we want the convenience of getting what we want when we want it.”

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031: Taking Care of Tax, with Mark Kohler

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Mark-KohlerFor me, business is all about excitement – thinking up new ideas, products, and strategies; taking action and putting things into practice; and building the freedom lifestyle that I want to lead. I imagine it’s the same for most of you listening to Invincible Entrepreneur each week! But we all need to listen to a few words of warning occasionally about taking care of the more mundane stuff – and that’s why I have Mark Kohler on the call this week. Mark is an expert in wealth management strategies and in providing tax and legal advice for small businesses.

“It’s scary to see how quickly things can fall apart for people when they don’t put the effort into doing things by the book,” Mark says. “I see people who don’t take their tax issues seriously, and within a few years they’re filing for bankruptcy because of the trouble they’re in with the IRS. I see people who have nothing more than email agreements with their business partners – the number one source of lawsuits is from disgruntled business partners, and you have no protection if you don’t have a legal agreement.”

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030: Painting a Picture of Freedom, with Natalie Sisson

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Natalie-Sisson-PHOTOwbordersWe’ve got yet another great podcast for you this week at Invincible Entrepreneur, which is going to show you how to break out of your boring 9-to-5 life, double your income, and work form anywhere you want in the world. If you’re looking to move somewhere exotic and spend your evenings sipping cocktails on the beach, this is the interview for you – and if you’re simply looking for a little more time in your life to look after the things you care about, well, it’s perfect for you too.

Natalie Sisson kindly took the time out of that fantastic lifestyle to chat to me about her successes, and how she helps entrepreneurs both new and old to replicate them. In the podcast Natalie and I discuss:

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029: Taking the Time to Learn, with Daven Michaels

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Daven MichaelsThis week we have another outsourcing master, and a really inspiring guy to boot – Daven Michaels, the founder and CEO of www.123employee.com, and the author of Outsource Smart and Outsource This. Daven started his first business at the age of 15, and has since gone on to start multiple successful ventures – something he attributes to his desire to learn from those with more experience than him.

“Finding a mentor and always trying to learn more has been the key to my success, I think,” Daven told me. “I sought out people who had been successful in related niches, shared my experiences with them and offered them some value, and they’ve always been very happy to help me out in return because they understand the importance of reciprocating that kind of thing.”
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028: How To Sell Less and Earn More, with Joe Pulizzi

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joeContent marketing is a big thing these days, but for most people it’s little more than a buzzword that seems to mean ‘post random content for a few weeks, and then complain that it doesn’t work’. That’s why I’ve brought in Joe Pulizzi for this week’s podcast – Joe is the founder of the Content Marketing Institute, one of the key organizers of Content Marketing World (taking place in September, with Kevin Spacey giving the keynote!), and the author of Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.

Content marketing means you stop pitching people for a little while, and instead focus on creating valuable, relevant content that helps them, which builds a relationship with people and makes them more likely to buy from you in the future. That can be hard to do right, because in business it’s like a muscle we never use – we’re always trying to sell to people, so trying to purposefully stop selling can be hard.”

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027: Jumping On The Big Brand Bandwagon Through Licensing, with Pete Canalichio

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Pete CanalichioPete Canalichio has had quite the career journey. He started out as a naval officer before making the leap into an MBA and the corporate world. Since then he’s worked in a number of roles for Coca-Cola and Rubbermaid, but the thing I wanted to talk to him about was licensing. Pete worked on licensing for Coca-Cola at the Atlanta and Nagano Olympic Games, to name just two big events, so he seemed perfectly placed to answer my questions.

“In licensing, you’re borrowing someone else’s brand to use for your own product – which can bring benefits to both of you,” Pete tells me. “The brand gets introduced to a new market, and your product gets the boost of having that recognition. But these big companies have spent maybe billions of dollars building up their brand, so they’re not going to give it out lightly.” [Read more...]