030: Painting a Picture of Freedom, with Natalie Sisson

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Natalie-Sisson-PHOTOwbordersWe’ve got yet another great podcast for you this week at Invincible Entrepreneur, which is going to show you how to break out of your boring 9-to-5 life, double your income, and work form anywhere you want in the world. If you’re looking to move somewhere exotic and spend your evenings sipping cocktails on the beach, this is the interview for you – and if you’re simply looking for a little more time in your life to look after the things you care about, well, it’s perfect for you too.

Natalie Sisson kindly took the time out of that fantastic lifestyle to chat to me about her successes, and how she helps entrepreneurs both new and old to replicate them. In the podcast Natalie and I discuss:

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029: Taking the Time to Learn, with Daven Michaels

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Daven MichaelsThis week we have another outsourcing master, and a really inspiring guy to boot – Daven Michaels, the founder and CEO of www.123employee.com, and the author of Outsource Smart and Outsource This. Daven started his first business at the age of 15, and has since gone on to start multiple successful ventures – something he attributes to his desire to learn from those with more experience than him.

“Finding a mentor and always trying to learn more has been the key to my success, I think,” Daven told me. “I sought out people who had been successful in related niches, shared my experiences with them and offered them some value, and they’ve always been very happy to help me out in return because they understand the importance of reciprocating that kind of thing.”
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028: How To Sell Less and Earn More, with Joe Pulizzi

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joeContent marketing is a big thing these days, but for most people it’s little more than a buzzword that seems to mean ‘post random content for a few weeks, and then complain that it doesn’t work’. That’s why I’ve brought in Joe Pulizzi for this week’s podcast – Joe is the founder of the Content Marketing Institute, one of the key organizers of Content Marketing World (taking place in September, with Kevin Spacey giving the keynote!), and the author of Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.

Content marketing means you stop pitching people for a little while, and instead focus on creating valuable, relevant content that helps them, which builds a relationship with people and makes them more likely to buy from you in the future. That can be hard to do right, because in business it’s like a muscle we never use – we’re always trying to sell to people, so trying to purposefully stop selling can be hard.”

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027: Jumping On The Big Brand Bandwagon Through Licensing, with Pete Canalichio

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Pete CanalichioPete Canalichio has had quite the career journey. He started out as a naval officer before making the leap into an MBA and the corporate world. Since then he’s worked in a number of roles for Coca-Cola and Rubbermaid, but the thing I wanted to talk to him about was licensing. Pete worked on licensing for Coca-Cola at the Atlanta and Nagano Olympic Games, to name just two big events, so he seemed perfectly placed to answer my questions.

“In licensing, you’re borrowing someone else’s brand to use for your own product – which can bring benefits to both of you,” Pete tells me. “The brand gets introduced to a new market, and your product gets the boost of having that recognition. But these big companies have spent maybe billions of dollars building up their brand, so they’re not going to give it out lightly.” [Read more...]

026: A Million Dollar Vision, with Lynn Bardowski

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Lynn-Bardowski-Head-Shot-High-ResIt’s not every day you get to talk to a million dollar party girl, but that’s exactly what Lynn Bardowski calls herself – check out her website here. Lynn’s been an entrepreneur for over twenty years and is at the absolute top of here game – only 5% of all businesses in the US make more than a million dollars a year in revenue, and that number is even smaller for solo female entrepreneurs. Lynn is one of those people. Well, I always say, if you’re going to get advice, get it from the best.

Things can be tough for new entrepreneurs, and even tougher for women who are entering a traditionally male sphere – how did you find that? “It is hard at first, especially if you’re coming from having a job and all the security that gives you. It hurts your ego to let that go. And even your own family members might not support you because they get some of their own ego from your position – but you just have to be yourself, if you do that you’ll attract the right people, the people who get you.”

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025: Spinning Plates Through Outsourcing with Jeff Mills

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Jeff Mills Invincible EntrepreneurWe’ve got another absolutely top class outsourcer with us today to share some of the lessons he’s learned over the past few years – and he’s bursting with ideas on all sorts of other topics as well. Jeff Mills used to be a youth pastor for nine years, until, as he tells it “I didn’t want to be limited by my salary anymore, I was broke basically, and this was back in the ‘wild wild west’ days of the internet when people were starting to make a lot of money online in a lot of different ways – so I jumped in as well.”

Jeff now sells training programs, creates his own courses, sells t-shirts to niche audiences, and many other things – but how does outsourcing help with all of this? “I started out in India, but I’ve found things are generally better in the Philippines – they speak English, they’re a little less demanding, and they really are all about service. So I have my team of four people at the moment, and each of them can focus on certain projects. One person manages the whole team, one person is doing mobile apps or graphic design, another is doing Facebook marketing. I have a guy who contacts potential collaborators and discusses joint ventures with them. And all of that costs me about $2,000 a month, and brings in a lot more than that.” [Read more...]

024: Flowing Like Water to Carve a Canyon of Success with Lak Loi

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Lak Loi Invincible EntrepreneurOne of the worst possibilities in the world for me is for things to be one-dimensional. Sure, we all want to make money, build better outsourced teams, and improve our sales techniques – but you can’t spend all your life thinking about business. That’s not balanced – it takes away the whole point of being an entrepreneur, which is the freedom to work on yourself and to spend time away from the stress of work.

That’s why this week I’m chatting with Lak Loi, who seamlessly combines the world of work with a passion for personal development of a unique kind. Lak is actually an instructor of Jeet Kune Do, the martial art from that Bruce Lee developed, and is one of the few remaining instructors to have a direct lineage back to Bruce himself. [Read more...]

023: Hire A Mom And Change A Life, with Lesley Pyle

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I talk a lot about outsourcing, and I usually encourage people to try getting their virtual assistants Lesley Pile Invincible Entrepreneurand other workers from the Philippines – it’s cheap, English-speaking, and the workers are very dedicated. But developing countries aren’t the only option for outsourced workers, and for some higher-end tasks they may not be the best option either. With telecommuting, self-employment, and home-working becoming increasingly popular in the western world, I talked to Lesley Pyle, the founder of the National Association of Home-Based Working Moms and of the jobs website Hire My Mom.

“I was initially very career-focused, but when I had my first child my priorities shifted a little, and I wanted to work from home. Now at the time, this was kind of frowned upon, and the company I worked for wasn’t into it, so I had to quit and find freelance work instead. And I wanted to hear from other moms who were in the same position, working from home, balancing work time with the needs of their children. So I sent out some news releases to parenting publications and got in contact with some interested people, and that’s how the association started.” [Read more...]

022: Train Yourself To Be A Navy SEAL Of Entrepreneurship, with Kevin Maurer

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Kevin Maurer Invincible EntrepreneurI often say that being an entrepreneur requires a certain amount of bravery – you have to be willing to step out of your comfort zone and take action if you want to see success. But on today’s podcast we have a guy who’s braver than most. Kevin Maurer is a military reporter and the author of several books who has previously been embedded with the US army in Iraq and Afghanistan, two of the most dangerous places on earth.

But as well as seeing the high levels of physical fitness that men and women on the battlefield have – and I always advocate for keeping your body healthy even as an entrepreneur sitting in a chair most of the day – Kevin emphasises that mental preparedness is a big issue. “There’s this image that all soldiers are meatheads, and that’s not really true. Special forces, in particular, are usually the smartest people on the battlefield, they’re often bilingual, and they need to be culturally sensitive when they’re called upon to train foreign forces.” [Read more...]

021: From Hip Hop to Entrepreneurship with Anthony Frasier

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Anthony FrasierThings are a little bit different in the podcast this week – we have Anthony Frasier with us, who is the co-founder of The Phat Startup, an NYC-based content and event company with a twist. They are, to the best of my knowledge, the only business of this kind who are using hip hop culture as a major part of their approach.

But why? “When people hear the words hip hop, they just think about it as a form of music, but it’s much more than that. It’s dancing, culture, art – all forms of creative expression, and in 2014 business is definitely one of the main parts of hip hop culture. On top of that, there’s always been a hacker element to hip hop culture – Grandmaster Flash hacked together one of the first crossfaders by messing with existing technology. And while not all hip hop fans are gonna be entrepreneurs, a lot of entrepreneurs tend to be hip hop fans, so it worked for us.” [Read more...]